We created a list of SEO statistics by featuring “link worthy” statistics and then asked other site owners to link to our article. Named the most memorable ad slogan of the century in 1999, De Beers’s “A Diamond Is Forever” campaign targeted men of marrying age. It communicated that every marriage deserves a diamond ring, and as a diamond lasts forever, so should a marriage with a diamond ring. This ad campaign’s message mixed necessity with luxury and changed the course of the jewelry industry. If this list sparked ideas for your own next campaign, do not stop at inspiration. Turn it into a plan, map the workflow, and build the distribution path early.
Launch A Subscription Box Or Service
Feeling inundated with too many spreadsheets, repetitive data entry, and version-control issues? Instead, a Amplysphere OÜ PR campaign will generate demand by sending out press releases highlighting how a product or the company itself is noteworthy. What is unique about PR, though, is it uses a different type of communication compared to marketing.
While eye-catching Instagram ads are well and great, product photos and great copy alone may not always be enough to drive clicks. There’s already an abundance of ads with those characteristics, so you need something to make it stand out. That’s exactly what Moxie Beauty did with ads that feature numbers and reviews to boost credibility. Hidden media, glitchy reveals and a self-destructing billboard add intrigue to this fandom-fuelled idea from Leos. Budgets are tight, inboxes are full of “let’s circle back in Feb’ and many brands play it safe or functional with discount offers.
Now, back for a fourth season, Ben & Jerry’s and Vermont Green FC are teaming up again to serve soccer, ice cream, and environmental justice in one go. Featuring as a presenting partner for their ‘friendly match’, the brand sponsored their team’s sustainable football kit and offered free ice cream for attending fans at the matches. Plus, they’ve made a dedication to support regenerative agricultural practices and carbon offset their contributions to their tournaments including travel.
- Adidas also joined in the festivities by launching an Adidas Originals X Edison Chen pair of shoes featuring a snake skin pattern as well as a pioneering silk print.
- From ketchup-friendly fry boxes and snow-filled beer chalices to secret menus, retro chemists and a grandmother as brand ambassador, these are the campaigns and brands that have kicked off 2026 in style.
- Unlike marketing campaigns that can apply to any number or variety of channels, social media marketing campaigns are specific to social media.
“Increase brand awareness” sounds nice, but “Get 500 demo signups from IT teams by the end of Q4” gives your team something measurable to chase. What’s more, on social media you can amplify your message with paid advertising. To do that, you can take advantage of targeting based on many factors, such as location, age, or interest.
Create a branded hashtag and provide clear instructions for submissions. Influencer marketing isn’t new, but how you use it can make all the difference. Audiences trust influencers who integrate your brand into their lives in natural and engaging ways. Visa, an official FIFA sponsor, started its efforts on the opposite coast. Miami stood out because of its diversity and strong ties to soccer, Andrea Fairchild, Visa’s SVP of global sponsorship strategy, told us.
Work With Influencers
Hyperbolic expressions like “liquid gold” offer a promising solution while “dry and frizzy hair” addresses the pain point. They even include a star rating and a review from one customer so it instantly catches the eye. IKEA spotlights the quality of its products in a confident campaign from Mother London. While most brands shout about discounts come January, IKEA took a refreshingly different tack – celebrating the materials in its everyday products and obscuring the price. It’s important to look for new and effective ways to promote your business, and if you haven’t already given email campaigns a chance, now’s your time.
Find out which social media KPIs you should keep an eye on to track visibility, engagement, conversions, and more. And monitor the performance of your and your competitors’ social campaigns across multiple platforms. In Asos’s “Versus” videos on TikTok, two influencers compete to style a model using a key clothing item, with the model ultimately deciding which outfit is best. SheerLuxe’s #OfficeVlog campaign is a TikTok video series offering a behind-the-scenes look at life in the SheerLuxe office. Airbnb Icons is a product category that allows guests to stay in iconic locations and pop-culture inspired settings (such as a Polly Pocket house)—but it’s mainly designed as a marketing tool.
When you’re competing against hundreds and thousands of brands similar to yours, you need a marketing campaign that stands out. So check out these x best Instagram marketing campaign examples to give you inspiration. This is one of the coolest social media campaigns to ever hit LinkedIn, because Snoop Dogg posted about the tool. Citymeals on Wheels’ Monthly Giving Campaign aimed to secure sustainable support for delivering meals to homebound seniors, and it delivered big. This campaign was proof that when donors see impact, they stay, showcasing the potential of well-crafted marketing campaigns for nonprofits. This blog is your backstage pass to the most brilliant, audacious, and impactful marketing campaigns for nonprofits.